A Leader in the Hospitality Industry


  • Hospitality
  • Hospitality
  • Hospitality


About / The Reverie Saigon:

The Reverie Saigon is a brand new luxury hotel and residences located in the heart of Ho Chi Minh City’s prestigious District 1 – its central business district and a prime destination for foodies and fashionistas. Presented in grand European style and taking inspiration from the best of Italian design, the property presents opulent splendour throughout.

Its 286 guestrooms & suites, 89 serviced apartments, and five restaurants & bars – all situated within the contemporary, mixed-use development that is Times Square – have raised the bar on luxury hospitality in Vietnam.

We had the exclusive opportunity to sit down with Herbert Laubichler-Pichler, General Manager of The Reverie Saigon.


What was the design inspiration for The Reverie Saigon?

The Reverie Saigon’s design took inspiration from the unapologetic extravagance of classical Europe, when palaces, chateaus and other houses of royalty were at their most grand in every way imaginable – when the absolute best was invested into every little detail, and without compromise. Painstakingly, we’ve taken the same meticulous approach with the design and build of this property. And this is realised at every turn, from the vibrant, hand-laid mosaics reminiscent of grand Venetian palazzos to the selection of every single piece of custom, hand-made furniture and decorative item.

What is unique about your property?

Apart from the originality of its design, our prime location between two of Saigon’s most storied (and most expensive) avenues, Dong Khoi Street and Nguyen Hue Boulevard, and the fact that we’re the highest hotel in the city presents travellers with an incomparable vantage point. Breathtaking views of sprawling Saigon and the winding Saigon River can be seen from every single one of our guestrooms – which is a first for this destination.

What was important about having Frette in your property and how do the Frette products add to the design of the hotel?

Frette fits perfectly with The Reverie Saigon brand because not only do both represent uncompromising luxury, but both also reflect the best of Italian craftsmanship – which is what our design is intended to showcase. Whether it's the design, the dining or the sleeping experience, all have been deliberately crafted to deliver what discerning jetsetters expect – nothing less than the absolute best.

How do the Frette products add to the design of the hotel?

Of course, Frette linens add a level of prestige to the property. Hand-selected each piece represents a level of comfort not found anywhere else in the city. Another important aspect of Frette is its renowned history. Although The Reverie Saigon is a new hotel, we have gone out of our way to select only the finest products which have an extensive history and story which help to carefully tailor an experience that meets and exceeds our guests’ expectations.

What are the most important decorative elements in your home?

For my personal living spaces, the most important decorative elements are those which distinctly add character to each room and contribute to its unmistakable sense of home – a place of belonging.

What are your three most important elements when designing a bedroom/room?

First and foremost, the layout. It’s essential that the spaces we create for our temporary residents feel livable – spaces which flow seamlessly from one to the other and present its occupants with an ambiance that’s equal parts luxurious and cosy.

Another would be lighting. Excellent lighting design should not only serve a decorative purpose, but also be thoughtfully functional. And maximising natural light is also important. From the early morning light coming in through our floor-to-ceiling windows to the lamps chosen to create a certain mood after dusk, quality lighting is essential to make any space complete.

Ensuring privacy is another key element. At The Reverie Saigon, our sky-high perch and thick-plated windows are instrumental in making it possible for guests to retreat from the hustle & bustle of the city to the quiet and tranquillity of their private quarters.

What does it feel like to wrap yourself in Frette?

Simply dreamy, which our brand name actually speaks to as ‘reverie’ alludes to ‘a state of dreamy meditation or fanciful musing’ – which is where travellers’ experiences of The Reverie Saigon will hopefully take them.

How do you define luxury?

To me, luxury is an experience which affects one’s state of being – an experience which accentuates privilege, reassures exceptional comfort and leaves the individual worry-free to enjoy all of the extravagances and indulgences that surround.

If you only have 72 hours in Vietnam what would you recommend doing or seeing?

Vietnam is such a rich and beautiful destination – in setting and in soul. At present, it still mainly draws the adventurous and particularly curious, but it really does have something for everyone and anyone who thrives on exploring other cultures and exotic places.

Adventurers can head for the highlands to explore the coffee fields of Lam Dong province. The fashionable and trendy are likely to delight in the exquisite, tailor-made dresses and suits that can be crafted in less than one day. And food lovers will discover that there’s no shortage of distinct flavours and experiences to be had from one end of Vietnam to the other.

And budding and expert photographers alike will marvel at the sight of awe-inspiring Ha Long Bay and the richly colourful UNESCO World Heritage town of Hoi An, among many others.

The river is another experience to be had, as the majestic Mekong –running from China through Laos and Cambodia and then into Vietnam – provides sustenance to millions of people. A day outing to Can Tho is a great way to witness the vibrancy of life by the river banks. You’ll see barges travelling the length of the river carrying endless supplies of rice, and the lively floating markets abundant of local fruits, vegetables and seafood are quite a sight to be had.

And once all of the day’s sightseeing has overloaded your senses, take a breather by soaking in the colourful nightlife scenes of big city hubs like Saigon and Hanoi. Enjoy local cuisine where locals like to enjoy it, and be sure not to miss having a taste of Vietnamese rice wine and also the famous 333 beer. Rooftop bars are some of my favourite places to unwind.

What’s your favorite restaurant in Vietnam?

Honestly, I love our bar & lounge called The Long at Times Square. Running the length of the hotel between Dong Khoi Street and Nguyen Hue Boulevard, it echoes popular sidewalk cafes so I love its lively ambiance. I also enjoy it for its diverse menu. If I feel like having popular local food, I can, but when I’m craving pizza, ours is as authentically Italian as pizza can get.

The Reverie Saigon can be reached at the below address

  • 22-36 Nguyen Hue Boulevard, Ben Nghe Ward,
  • District 1, Ho Chi Minh City, Vietnam
  • Telephone: +84 8 3823 6688
  • Email: info@thereveriesaigon.com
  • www.thereveriesaigon.com